We’ve talked previously about who the most repetitive and also least repetitive radio stations in Australia are. The data to be complicated, yet there was one thing...
We’ve talked previously about who the many repetitive and also least recurring radio stations in Australia are. The data to be complicated, however there to be one thing we all agreed on: we’re sick of hear the very same song over and also over again.
You are watching: Why do radio stations play the same songs
So why execute radio stations save playing the very same song girlfriend heard simply 30 minutes ago and 30 minutes before that? Well, that actually has a lot of to perform with you. Not you listening to the radio tuned to the very same station all day, girlfriend in your car or in ~ work having actually just turn on the radio.
As The Media Show freshly explained, via Lifehacker, radio stations assume that if you’re not instantly hit in the face with her favourite brand-new pop hit when you move on the radio, you’ll tune out and also switch stations.
So come ensure people hear their favourite pop hit at any time they can be tuning in, stations pat the odds and keep repeating it transparent the day, nevertheless of how countless times they’ve already played it. It’s simply part of the radio service model.
The Media Show freshly visited the offices of legendary punk label kill Rock Stars, residence to artists prefer Elliott Smith, Sleater-Kinney, Bikini Kill, and The Decemberists, come speak v label president Portia Sabin.
Sabin broke down the radio service model, which lot like television and other creates of media, operation on advertising. In order to maximise revenues from advertising, they require to regulate as big of a sector share as possible.
To ensure as countless ears listening as possible, lock basically offer the people what lock want, i beg your pardon is big, easily accessible pop hits from significant artists. Or therefore the industry research the radio stations routinely connect in tells them.
You and also I of course understand that us don’t simply want come hear the latest cut from Rihanna or Drake, we like Elliott Smith, Sleater-Kinney, Bikini Kill, and The Decemberists, therefore why don’t we obtain to hear castle on the radio together Drizzy and RiRi?
According to Sabin, it takes $4 million to obtain a single on the radio, so significant labels space simply an ext equipped come lobby radio stations and also their regime directors. Well-known artists gain played on the radio and also become more popular and also the bicycle continues.
We touched on this previously as soon as we had actually a look at exactly how much it expenses a label to create a hit. Follow to one NPR investigation, things like writing a song, recording it, and also mixing and mastering it space a paltry expense compared to its marketing.
The expense of producing a tune by an artist prefer Rihanna is around $80,000 or so, but the marketing can selection in the millions, specifically if the campaign strikes all the appropriate channels, including radio, TV, YouTube, etc.
This, Sabin says, is the domain of the major labels, and also indies merely can’t compete. Significant labels have actually the ear of the routine directors and indies aren’t invited to the table. That course, this is a really US-centric example.
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In Australia the instance can be quite different. We are in the rather distinctive position of having actually influential neighborhood stations and public broadcasters like triple j, who can turn song that would certainly otherwise be ignored by advertisement radio right into Top 40 hits.